Two exits. Eight companies. Fifteen years of building what's next.
I'm Lucas Sommer — a serial entrepreneur from Oregon. I've built and sold companies, driven 400%+ ROAS for brands like Netflix and Payless, and been featured in Forbes and NBC News. This is my home base — follow along, grab resources, or dig into what I'm building now.
The Story So Far
It started with a recording studio in my University of Miami dorm room. That turned into four music companies, then a marketing agency I grew to 13 people and sold. Along the way I planted a vineyard, got a general contractor's license, built a fintech platform, and started driving results for brands like Netflix, Circle K, and Benchmade. Now I'm writing a book on the entrepreneurial mindset and building an AI-powered marketing platform that productizes everything I've learned. Read the full story →
Projects
AI-powered marketing platform that handles strategy, execution, and reporting. Chat-based onboarding, 103-channel framework, built for scale.
Licensed Portland general contractor with 17+ years experience. Custom homes, ADUs, commercial concrete, excavation, hardscaping, and full remodels — powered by AI-assisted estimating.
Estate vineyard in Oregon's Chehalem Valley at 750ft elevation. Pinot Noir and Chardonnay crafted by Jacques Tardy, 8th generation Burgundian winemaker. Organic farming, Salmon Safe certified.
Digital marketing agency delivering 400% ROAS for Payless, 7.2x ROAS for Teton Gravity Research, $1M+ new sales for True Blue Car Wash. Clients include Netflix, Circle K, Timberline Lodge, and Benchmade.
Options-only trading platform with proprietary screeners, historical data going back 7 years, IV analysis, and daily algorithmic reports on 400+ stocks. Powered by ThetaData, TradingView, and Google Cloud.
A book on the entrepreneurial mindset. Why your brain is wired for survival, not business — and how to override the defaults. 20 chapters, from experience.
What Clients Say
"I have truly enjoyed working with your team. You've been brilliant."
Cheri Bernard, Sr. Manager Global Marketing — Payless ShoeSource
"We have 12 lawyers and the phone rings daily with inquiries. I attribute that to the marketing we started with you which has grown over the last decade plus."
Ad-Apt Client — Law Firm
"My whole internet marketing world changed after I used Ad-Apt. I literally trust them with my life and there is no one else I would want helping me online."
Ad-Apt Client