Brand Settings

lucas sommer

The design system, brand elements, and live settings for this site. Everything here is public. Change settings and watch the site update in real time.

Settings

Adjust the site in real time
Theme
Accent Color
Font Size
Border Radius
Reset

Color Palette

Current theme tokens

Surfaces

Background --bg
Surface 1 --surface-1
Surface 2 --surface-2
Surface 3 --surface-3

Text

Primary --text-primary
Secondary --text-secondary
Tertiary --text-tertiary

Accent & Status

Accent --accent
Active --status-active
Building --status-building
Exploring --status-exploring

Typography

Inter + JetBrains Mono
3rem / 800 / -1.5px
Display headline
2.25rem / 700 / -1px
Section heading
1.5rem / 700 / -0.5px
Card title
1.125rem / 600 / -0.2px
Smaller heading
0.9375rem / 400 / normal
Body text — the standard reading size used for descriptions, paragraphs, and general content across the site.
mono / 0.75rem / 500
Monospace — used for stat numbers, site name, technical labels, version tags

Components

Buttons, badges, cards, tags

Buttons

Status Badges

Active Building Exploring

Tags

AI Marketing SaaS Construction Wine Finance

Card

Ex
Example Project Building

This is how project cards look throughout the site. Hover to see the interaction state.

Example Demo

About the Brand

Philosophy

Assets over income. Time is the scarcest resource. Execution is everything. Seek the margin. Build in public.

Background

Serial entrepreneur from Newberg, Oregon. University of Miami (Finance + Music). MBA in Entrepreneurship. Member, Young Entrepreneur Council.

Companies

Audimated (NBC, Forbes, WeMedia winner) · Socialated (acquired) · Ad-Apt · Boss PDX · Grove Vineyard · IntraAlpha · Onit · Del Toro Shoes · LeadsRx (acquired by Unbounce)

Press

Forbes · NBC News · Entrepreneur.com · Reuters · Georgetown University · MarketingProfs · StartupNation