Timeline

Every year that mattered, color-coded. Started as a birthday gift from Caitlin + my mom (March 2025). Expanded since.

Family / Origins Travel Education Work (employment) Ventures / Built Relationships Achievements Volunteer Press Sports Music Alluded to ~ Date speculated
1985
Born
Beaverton, OR
1990
~ Family moves into the logs
Newberg, OR
1992
~ Family trip
Alaska
1993
Family trip
Costa Rica
1994
Family trip
New Zealand
1995
~ Bjorn finds me
Oregon woods
~ Broken finger
Newberg, OR
~ Skipped grade — math
Newberg, OR
1996
OMSI sleep-away camp
Opal Creek, OR
Chehalem Valley Middle School
Newberg, OR
1997
Family trip
India / Nepal
1998
Oregon Youth Soccer Association
Newberg, OR
1999
~ Bussed to high school for math
Newberg, OR
Instructed handicapped students
Yamhill, OR
SOLV (Stopping Oregon Litter & Vandalism)
Newberg, OR
Intern — Sherwood HS computer lab
Sherwood, OR
2000
Subway
Newberg, OR
2001
Soccer athletic award
Newberg, OR
Starts Second String — high school band
Newberg, OR
Volunteer basketball coach
Newberg, OR
Club Sport
Tualatin, OR
Traffic violation
Newberg, OR
2002
Firestone Farms
Dundee, OR
License restricted
Newberg, OR
SAT — 93rd verbal / 95th math
Newberg, OR
Straight A's
Newberg, OR
2003
College classes at George Fox as HS senior
Newberg, OR
~ Valedictorian — Newberg HS
Newberg, OR
Starts University of Miami (Finance + Music)
Coral Gables, FL
2004
Intern — Canby school district (summer)
Canby, OR
2005
~ Starts Break Records — recording studio at UM
Coral Gables, FL
~ Producing, writing, rapping, singing in earnest
Coral Gables, FL
2006
Norwegian Sun cruise
At sea
2007
Graduates UM undergrad
Coral Gables, FL
Meets Caitlin
Coconut Grove, FL
Moves to The Madison with Phil
Miami, FL
Meets Pretty Tony — best and last shot at the artist play
Miami, FL
Sailing trip
Virgin Islands
2008
Quits Home Equity; doubles down on the studio + tutoring
Miami, FL
Moves to 25th St
Miami, FL
The Launch Pad
Miami, FL
~ Tries artist management — manages a few artists briefly
Miami, FL
~ Nigerian entrepreneurs consult
Miami, FL
2009
Starts Audimated — social network for musicians (the pivot from artist → platform)
Miami, FL
Budgetball National Champion
Washington, DC
2010
Wins WeMedia Pitch It! — $25k cash prize (Audimated)
Coral Gables, FL
Leaves Launch Pad to do Audimated full-time
Coral Gables, FL
Starts Socialated with Andrew, David, Colin
Miami, FL
2011
Socialated office on Ponce
Miami, FL
~ Audimated featured in Forbes
Miami, FL
~ Audimated featured on NBC News
Miami, FL
2012
Ends 25th St lease, moves in with Caitlin
Coconut Grove, FL
Socialated rents 8th St office
Miami, FL
2013
~ Begins MBA — Entrepreneurship
Miami, FL
Rishi + Lucas begin Socialated acquisition talks
Miami, FL
2014
Rishi buys Socialated
Miami, FL
Lucas + Caitlin married
Miami, FL
2015
Moves to Oregon to start Halem Heights
Newberg, OR
James C investment
Newberg, OR
99 Vines
Newberg, OR
Buys house in Roswell
Atlanta, GA
Begins Del Toro consulting; back to Miami for summer
Miami, FL
2016
~ Fabio — Pitti / fashion show
Florence, IT
2017
Finishes Del Toro deal, moves back to Miami
Atlanta, GA
2018
TTB approval + first Halem Heights bottles
Miami, FL
Partner role with Del Toro Shoes
Miami, FL
2019
Leaves Del Toro, moves back to Oregon
Lake Oswego, OR
Joins LeadsRx as Director of Marketing
Lake Oswego, OR
2020
~ Guest lectures at Georgetown McDonough
Washington, DC (virtual)
~ Hosts Attribution Marketing Podcast
Online
Buys house in Lake Oswego
Lake Oswego, OR
Starts Boss PDX
Portland, OR
2021
Leaves LeadsRx
Lake Oswego, OR
Starts Ad-Apt
Portland, OR
2022
LeadsRx acquired by Unbounce (Crest Rock Partners)
Portland, OR
~ Starts IntraAlpha
Portland, OR
2023
~ Sean buyout
Portland, OR
~ Tom Sosnoff context
Chicago / remote
2024
~ Grove Vineyard formalized as separate brand
Chehalem Valley, OR
2025
Caitlin + mom send this Life Timeline (birthday gift)
Lake Oswego, OR
2026
Rebrands Onit → Carcin.ai
Portland, OR