Onit

What is Onit?

Onit is what happens when 15 years of running a marketing agency meets modern AI. Instead of hiring an agency and waiting weeks for a strategy deck, businesses onboard through a conversational chat experience that captures their brand, audience, and goals — then Onit builds and executes the marketing plan across 103 channels.

It's the agency model, productized. Strategy, content, SEO, paid media, email, social — all orchestrated by AI with human oversight where it matters.

The Origin Story

I've been in marketing since 2011 — starting Socialated (acquired by Virsocom), running attribution at LeadsRx, guest lecturing at Georgetown, writing for MarketingProfs and Forbes, and building Ad-Apt into a 15-year agency serving brands like Netflix, Benchmade, Circle K, and Payless.

The pattern I kept seeing: businesses need sophisticated marketing but can't afford agency retainers, and DIY tools require expertise to use well. The gap between "hire an agency" and "figure it out yourself" is massive. After working with hundreds of companies across every channel, I realized the playbook could be encoded into AI — not to replace strategists, but to make their output accessible to everyone.

Onit is the distillation of everything I've learned about what actually works in marketing, delivered through technology instead of headcount.

The Problem

Small and mid-size businesses need sophisticated marketing but can't afford a $10K/month agency retainer. DIY tools exist but require expertise to use well. The gap between "hire an agency" and "figure it out yourself" is enormous — and that's where Onit sits.

How It Works

• Chat-based onboarding — Captures business type, brand tone, audience, competitors, and priorities through conversation
• 103-channel framework — Hub & Spoke marketing strategy covering every acquisition channel
• AI execution — Content generation, campaign management, and reporting automated via Anthropic API and custom pipelines
• Human in the loop — Team oversight on strategy, client relationships, and quality

Proven Results (via Ad-Apt)

Onit productizes the same methodology that produced real results for real brands at Ad-Apt:

• Payless ShoeSource — 400% ROAS, 1,200% e-commerce growth
• Teton Gravity Research — 7.2x ROAS on paid campaigns
• True Blue Car Wash — $1M+ new sales, 500% subscription growth
• 16 law firms — phones ringing daily with inquiries for over a decade
• Netflix, Circle K, Benchmade, Timberline Lodge — national brand campaigns

The playbook works. Onit encodes it into software so every business can access it — not just the ones that can afford $10K/month retainers.

The Team

Current Status

Actively building. Core platform in development. Zoho integrations live. Landing page and sign-up pipeline operational. Working on the master marketing plan and go-to-market execution.

The Vision

Make world-class marketing accessible to every business. Not by dumbing it down, but by automating the execution layer so the strategy can be sophisticated without the overhead.