Ad-Apt

The Origin Story

Ad-Apt started long before the name existed. In 2011, I started Socialated in a spare bedroom with $1,000. It grew into a 13-person full-service marketing agency servicing clients worldwide. In 2014, Socialated was acquired by Virsocom Ventures.

After the acquisition, I formed Lucas Sommer Inc. in 2014 and have held it ever since. My colleague Bryan Lozano — who had been a partner at Socialated — formed Bryan Lozano Inc. We both continued doing marketing work independently, building our own client bases and expertise. Eventually, we merged the two companies to create Ad-Apt — two proven operators combining forces under one roof.

Today Ad-Apt is a full-service digital marketing agency working with businesses, brands, and entrepreneurs across web development, SEO, paid media, social media, email marketing, mobile apps, API development, and hosting.

Results That Matter

• Payless ShoeSource — 400% ROAS. 1,200% e-commerce transaction growth. PPC optimization, SEO, technical web improvements, and Mailchimp email automation. "I have truly enjoyed working with your team. You've been brilliant." — Cheri Bernard, Sr. Manager Global Marketing
• True Blue Car Wash — $1M+ in new sales. 500% increase in subscription revenue. Hundreds of new page-one rankings. Thousands of conversions. CRO, SEO, mobile app development, marketing automation, media production, and email.
• Teton Gravity Research — 500% sales increase. 7.2x ROAS. Google Ads, Facebook Ads, Shopify CRO, and Klaviyo email/SMS automation for the outdoor media brand.
• LeadsRx — 300% increase in demo requests through SEO and content marketing for the B2B attribution SaaS platform. (LeadsRx was later acquired by Unbounce.)
• Boss PDX — $0 to $1M in annual sales. Full digital buildout from scratch: web dev, SEO, Google Ads, PPC, display, retargeting, Google My Business, mobile app, and branding.

Clients

We've worked with brands you know — and hundreds you don't:

• Circle K / Couche-Tard — This relationship started with Clean Freak Car Wash, continued through True Blue Car Wash (65 locations, 170K subscribers), and carried through when Alimentation Couche-Tard (Circle K's parent) acquired True Blue in 2023. We've been the marketing partner through every transition — email, PPC, SEO, and portal development.
• Netflix — Campaign collaboration
• Payless ShoeSource — PPC, SEO, email, technical web
• Teton Gravity Research — E-commerce DTC, Shopify, paid media, Klaviyo
• Benchmade Knives — Ongoing digital marketing and web for the iconic Oregon knife maker
• Timberline Lodge — Digital marketing for the iconic Oregon mountain lodge on Mt. Hood
• The Real Dr. Miami — Digital marketing
• 16 law firms — Including Christopher Tsitos P.A. and Cynthia J. Dienstag P.A.
• Plus hundreds more across e-commerce, professional services, SaaS, construction, and local markets worldwide

What Clients Say

"My whole internet marketing world changed after I used Ad-Apt. I literally trust them with my life and there is no one else I would want helping me online."

"We have 12 lawyers and the phone rings daily with inquiries. I attribute that to the marketing we started with you which has grown over the last decade plus."

"They were responsive and efficient like always. I had many clients reach out to congratulate me and I also picked up a couple of new clients."

"I have truly enjoyed working with your team. You've been brilliant." — Cheri Bernard, Sr. Manager Global Marketing, Payless ShoeSource

Services

• Web design & development — Custom sites, portals, Shopify, and web applications
• SEO & AEO — Search and answer engine optimization for organic growth
• Paid media — Google Ads, Meta, display, retargeting, and programmatic
• Email & SMS marketing — Mailchimp, Klaviyo, campaigns, automation, and lifecycle
• Mobile apps & API development — Custom applications and integrations
• CRO — Conversion rate optimization and A/B testing
• Media production — Content, creative, and brand assets
• Strategy & consulting — Market positioning, competitive analysis, and growth planning

What's Next

Ad-Apt is evolving. The agency model taught me everything about what businesses actually need from marketing — and those lessons are being productized into Onit. The core insight: most businesses need sophisticated marketing but can't afford $10K/month agency retainers. Onit is the answer to that gap — AI-powered execution with the strategic depth of an agency. Ad-Apt continues to serve existing clients while the next chapter takes shape.